Marketing Tactics that actually work are hard to come by in the modern digital landscape, especially since the tactics that worked before might not be as effective now. You need new ones to keep up with the changing times and your competitors. Here are eight marketing tactics that work in today's age and will help you reach more customers, drive traffic to your website, boost conversions, and help you make more sales. You might want to try all of them out!
1) Video Marketing
Even though video marketing is a hot buzzword, it's worth looking into. On average, viewers retain 90% of information delivered via video compared to 10% for text. Viewers also have 95% more information about a product or service when watching a video than they do from reading about it. Plus, 80% of consumers feel more positive about a brand after watching videos created by that brand—and 50% are willing to recommend that brand to others. Video marketing is currently an untapped resource for most businesses and can be highly effective in providing your business with increased leads and conversions if done correctly. Here are eight ways to start using video marketing as part of your online strategy.
2) Social Media
Most businesses today rely on social media marketing to reach their target audience. If you are trying to build your list of leads and increase sales through social media, using contests can be a great way to do it. Having a game is also an excellent way to encourage your fans to interact with your brand. Make sure that you're aware of all of your local laws of contests, though, so that you don't run into any issues along the way. Here are some other ideas for marketing tactics: Invest in pay-per-click (PPC) advertising; research before you sign up with any company, as PPC ad spaces can be costly.
3) Email Marketing
Once your house is in order, it's time to turn your attention outward. The easiest and most effective marketing tactic you can employ is email marketing. There are many platforms available, and all of them offer free versions that make it easy to get started; Hub Spot has an excellent e-marketing guide here. Be sure to send emails out regularly, be responsive (and courteous) when people reach out to you via email, and always include links to your website. Whenever someone visits your site from an email or whenever they click on one of those links, you're likely to pick up new leads or customers!
4) SEO - Search Engine Optimization
Search engine optimization is a marketing strategy that aims to increase traffic to your website from search engines such as Google. It's essential for any business owner who wants their website discovered by customers looking for services like yours. A few simple SEO tactics can help you move up in search results and get more people visiting your site. Whether you already have a website or are building one, there are effective SEO tactics you can use today to boost your traffic and get more new customers, leads, and clients.
5) Content Marketing
Content marketing is a great way to attract visitors to your website and keep them there. Because you're sharing helpful content with visitors, they'll enjoy reading your posts instead of fleeing once they get what they came for. This will also help build trust with your audience and make them feel more connected to you. And even if you aren't monetizing your site yet, building an engaged audience can lead to other opportunities down the road, like guest posting or creating a loyal following that buys from you. Also, remember: The secret sauce isn't about using any one tactic—it's about using multiple tactics together in conjunction with one another. Here are eight marketing tactics that work.
6) Offline Marketing
Offline marketing is a great option to supplement online efforts because it doesn't require any technical knowledge or expensive software. The best offline marketing techniques are word of mouth, news coverage, and community involvement. You can write up flyers or pamphlets and distribute them in your local area, invite potential customers to events like parties or networking gatherings, and talk to everyone you know about what you're doing and why they should support you. Another good way to promote your business offline is by creating a directory that lists all of your company's services and prices for free. While there isn't an active campaign, people will take note of your service offerings and be more likely to remember your name when it comes time for them to invest in a new product. And who knows?
7) Affiliate Marketing
Affiliate marketing is an excellent opportunity for any business owner to promote a product or service. You can reach more people and bring more customers to your site by promoting other products. It's also a great way to announce a new brand if you are new to online marketing. And because there are so many different affiliate networks out there, it's elementary to find affiliates that will accept you regardless of your niche or industry. So if it sounds like something you would be interested in, go ahead and do some research! You can find out how affiliate marketing works here: How Affiliate Marketing Works.
8) Influencer Marketing
Getting an influencer to feature your product or brand is a tried-and-true method of generating exposure. So many brands pay celebrities (or even influencers with a much smaller following) to wear their clothes, use their products and make recommendations. Influencer marketing can be very effective when done well; influencers have loyal followers who trust them and will often take their advice—especially if it's about something that interests them. For example, an influencer could send their audience over to your website, where they might sign up for your email list or purchase your product based on their recommendation.
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