The world of marketing, as we know it, has changed significantly in the last several years, and this change isn’t slowing down any time soon. Social media has taken over, smartphones have become the most prominent device in our society, and people are getting more and more comfortable doing their research online before buying products or services in person. Studies show that shoppers make up their minds about brands on the Internet before they ever step foot into physical retail stores. Whether you’re a marketer or simply interested in learning more about the industry, here are seven ways to be a marketing professional in 2022.
1)The Skills You’ll Need
To be a successful online marketer, you’ll need certain skills. These include copywriting and public speaking (so you can educate your customers), content marketing and community building (so you can offer information that people want to read), social media knowledge, design thinking and understanding of CPA (cost per action) advertising. As time goes on, more skills will likely become important as well; however, these are some of those most critical right now.
2) Storytelling & Copywriting
The ability to tell your company’s story and connect with potential customers is crucial. No matter how great your product or service, you still need people who want what you have. Being able to write well and communicate ideas effectively is more important than ever before, particularly for digital marketing jobs in which all of your efforts will be online-based. Creative storytelling that engages and inspires others will set you apart from other candidates who might not understand how critical writing skills are in today’s business world.
3) Strategy & Process
The evolving digital world of marketing will have more diverse mediums for marketing professionals. Just as businesses must be able to market through multiple channels today, they’ll need new sets of skills to tackle tomorrow’s changing digital landscape. For example, as search engine optimization (SEO) experts are becoming more valuable today, social media specialists will likely have an even greater influence over their clients tomorrow—and traditional marketing concepts like sales and customer relationship management (CRM) programs may change because of it. Professionals who understand how these new technologies can help their clients are those who are likely to succeed; those who continue to rely on old-school tactics may find themselves losing business as consumers and customers seek out services that better address their changing needs.
4) Project Management
A good marketing professional has solid project management skills. The best way to get experience managing projects is by taking on side projects with other organizations, community groups or church groups. For example, you could spearhead an event for your PTA or run social media and a web presence for your school’s sports booster club. It doesn’t matter how small these projects are — they can still add up and make you stand out. Also, if you manage multiple events within your workplace, ask your supervisor if they will consider including one of them as part of your annual review.
5) Analytics, Metrics & Data Manipulation
Successful marketing is built on data, so marketers must have access to data analysis tools that can help them make sense of it all. Today, people who consider themselves marketing professionals should be able to glean insights from large amounts of information and then act on those insights. If you’re currently working toward your marketing degree, you will likely learn about analytical methods such as regression analysis and statistical forecasting. Even if you don’t need these skills right away, consider developing them so they’ll be ready when you are!
6) Creative Problem Solving
Overcoming Creative Obstacles. Although it may seem simple, being able to solve an obstacle creatively is one of those skills that separates good marketers from great ones. Without creativity, marketing initiatives are stuck at a standstill; with it, brands open up new opportunities for growth and expansion. Here are some common creative roadblocks and how you can overcome them
7) Confidence & Routine
The degree of confidence you exude is an important aspect of your career. As time goes on, you’ll gain experience and knowledge. This will make you feel more confident, which will be reflected in your actions and interactions with others. It also helps if you establish a routine that makes sense for your job; don’t change what works just because someone tells you to do so! Instead, adapt it if necessary.
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