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If you don't have a Pinterest account, you may wonder what the social media platform does. With over 100 million users and three times as many unique visitors each month, it's clear that Pinterest is a viral social media network, and it can be an effective marketing tool if you know how to use it properly. Here are ten ways to use Pinterest for marketing your products or services.
1) Promote your product
Pinterest is a fantastic way to market your product. Are you looking for new customers? Were you tired of paying big bucks on advertising? Or maybe you want to increase brand awareness? Then, it's worth giving Pinterest a try. With more than 70 million users (and billions of page views per month), it's no wonder more, and more brands are using Pinterest as a marketing tool. If you don't already have an account, get started here. Once you sign up, pin some images that represent your brand or business and start following people who might be interested in your product/service.
2) Create a content calendar
Posting your pins on Twitter gives you additional reach. All you have to do is pin a few (or all) of your tweets. Not only will you reach more users, but they'll be tagged with a brand name that piques their interest and brings them back, even if they don't click through at that moment. The key here is just using a branded hashtag in your tweet and being active, encouraging engagement with followers. That way, when someone sees your tweet, they'll be interested enough that they might want to check out what else you have going on as well.
3) Pin before you tweet
While Twitter is a fantastic resource for spreading information quickly, some social media managers still overlook Pinterest as a potential marketing tool. The site allows users to create digital pinboards based on specific interests or themes, a great way to collect and share images that relate specifically to your brand. Whether you want more followers or people talking about your latest product launches, consider using these ten clever ways to use Pinterest. Pin before you tweet!
4) Get inspired by other pinners
Did you know that roughly 20% of Pinterest users don't have a business-related profile? So if you want to leverage their traffic, it's essential to make sure your brand is making an impression on non-business people. One way to do that is by pinning from a few different accounts at once during events. For example, if you're hosting an event, try pinning from your official statement and any charges your sponsors use.
5) Pin during events
Like Facebook, Twitter, and Instagram, it pays to advertise on Pinterest during likely related events. Of course, you will attract existing customers or fans of your brand—because they're already following you—but you'll also be able to make new connections with people who might not otherwise have found you or interacted with your brand. For example, if you own a local bakery in San Francisco, you might pin pictures of famous Bay Area landmarks on your business account to appeal to tourists looking for things to do while visiting; if you run a ski resort in Colorado Springs, using your Pinterest account as a way of promoting special ski packages can help lure more visitors in February and March.
6) Enrich existing blog posts with new pins
Do you already have some great content on your website or social media pages? Take an old post and update it with new pins. You can use these old posts to expand on ideas, provide related resources, and open up a conversation with followers. The key is to have engaging content that users will enjoy reading. Don't get too carried away—the goal of using Pinterest for marketing is not about getting more followers or having people repin what you've posted; instead, it's about driving them back to your website and ultimately generating sales leads. Keep that in mind as you determine which pieces of existing content are worth updating with new pins.
7) Stay on brand with pins
Using a link within an email signature or on your website is a great way to drive users to your profile. For example, you can use a phrase like Click here for more inspiration and link directly back. Also, include that same call-to-action in emails you send so people are reminded how they can share you with their friends. Or, if you prefer having Pinterest buttons on all of your social media profiles (this is also very effective), make sure those buttons contain links back to your profile!
8) Use CTAs and hashtags in your pins
A CTA makes your pin stand out in search results, which is helpful if you want people who find your pin from a search engine to be able to click through and visit your website. Because of their usefulness, CTAs are a prominent part of your pin's design. Of course, you can create a simple CTA with just text and an image or icon. However, CTAs are best when they're unique and tailored specifically for that pin. For example, suppose you sell baseball caps with logos (something many businesses do). If you want to use Pinterest as marketing, you might design a different CTA for each hat.
9) Discover and follow influencers on Pinterest
Influencers on Pinterest can include brands, celebrities, and people in your niche who already have a significant following and reputation on Pinterest. Finding these users is easy—look at who is pinning items from sites you're targeting. Just because someone's pinned an item doesn't mean they're an influencer, though; they also need to have influence. To determine whether someone affects their followers, look at how many followers they have and whether people respond with comments or repins. If someone's following those guidelines, they could be an influencer worth connecting with (and worth sharing your stuff). If that person follows you back, follow them back immediately!
10) Ask for Pins by using CTA buttons in emails or on the website, email signature, etc.
To get a lot of traction on Pinterest, you will want your content to be Pin-able and shareable. This requires taking a step back and asking yourself what your potential audience wants in a way that isn't too salesy (no matter how great your product is). An effective way to do so is by adding CTA buttons at the end of email campaigns or including them in email signatures. If you have an eCommerce site, place them at checkout! If you're looking for different ways, do an image search of Pinterest marketing and see what kind of pins come up. Often, visual clues will help spark ideas.
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